JS Visions founder, Jose Serrano, started his career in photography as a young college graduate. Upon receiving his degree in graphic design, Jose began working as a photographer’s assistant and spent several years working for many well-known studios in the NY, NJ, PA, CT, and FL areas. Discovering his desire to grow his talent and business, Jose decided to branch out as an independent photographer and established JS Visions Photography & Cinematography.

Jose recalls the moment he knew he wanted to pursue his life as a photographer. He had arrived at a wedding to assist two other photographers—a freelancer and the owner of the studio he worked for at the time. The freelancer ended up having a family emergency and was unable to photograph the wedding. With no time to call in another photographer, the studio owner offered Jose the job, and he accepted without hesitation. “I can still remember that day like it was yesterday: the feeling of holding a camera in my hands and loving the power it gave me to capture moments that future generations would be able to look back upon.” Jose has been working as a photographer-for-hire from then on and has loved every moment of the journey.

JS Visions Photography & Cinematography now employs various photographers, videographers, and cinematographers who share Jose’s style and attention to detail, catering closely to all of their customers’ creative needs, no matter how specific. Focusing primarily on wedding photography, JS Visions also specializes in portrait photography, from pregnancy and newborn shoots to family sessions, quinceañeras, and business shoots.